02
Branding
& Packaging
Created out of Hip-Hip fandom, Mixcrate resells mixtapes from some of the genres biggest artist. Limited release collectors items, capturing a sound in time.
DELIVERABLES
Branding
Package Design
Photo Edits
REQUIREMENTS
"Create a brand identity, which honors the mixtapes importance
in Hip-Hop culture. With packaging that emphasizes the customers
interaction with the product".
02
Branding
& Packaging
Created out of Hip-Hip fandom, Mixcrate resells mixtapes from some of the genres biggest artist. Limited release collectors items, capturing a sound in time.
DELIVERABLES
Branding
Package Design
Photo Edits
REQUIREMENTS
"Create a brand identity, which honors the mixtapes importance
in Hip-Hop culture. With packaging that emphasizes the customers
interaction with the product".
01
Deliverables
Illustration / T-Shirt Design / Photo Edits
Deliverables
Illustration / T-Shirt Design / Photo Edits
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ALTERNATIVE LOGOS
PACKAGING
It was important to create packaging that not only incorporated the brand identity but also could standout from larger fast food chains, while still being economically viable to manufacture for the business.
MARKETING
In addition to reimagining the brand identity I also implemented it across marketing touch points.
This includes social media platforms, billboards,
bus stops and more.
The idea was to create a brand design that could adapt and reach a wide audiences scrolling through instagram or driving home from work.
